It’s little more than 10 years since Indiegogo and Kickstarter launched their reward crowdfunding platforms. Both began as a way for creative arts productions and projects to source funding, and are now commonly used for commercial purposes with far higher targets that leave asking friends and family for their support way behind. As project ambitions have grown, so have effective tactics and the use of technology and professional marketing to boost reward crowdfunding results. Here are eight ways to improve crowdfunding results.
Figures from the crowdfunding agency The Crowdfunding Formula show that more reward crowdfunding projects fail than succeed, a split of around 60/40. At the highest performance level, 0.1% achieve pre-orders or sales
They have created a sophisticated ecosystem of service providers that support crucial elements of a crowdfunding project. Even for projects with far more modest targets, this summary of TCF’s ecosystem identifies activities that ought to be considered to just be among the 40% that succeed on any of the 2,000 or so reward crowdfunding platforms that now exist around the world today.
Contents
A consumer review of your product
Jungleproof is a one-stop shop that provides support at all early stages of transforming an idea to a product and bringing it to market.
The platform can then also help new startups to create a website and add product landing pages to sign up people who are interested. Promotional packages are also available from Jungleproof to drive relevant traffic to your website that will ultimately boost reward crowdfunding results.
Be found by early adopters
Steve & Elon is a product discovery platform which aims to build a community of tech lovers and early adopters in other product sectors. People can submit their own (or other people’s) products, for free, and they are assessed based on their freshness, value and worthiness to the community. If a product is
The platform is used by innovators who want crowd feedback before they commit to working with The Crowdfunding Formula to generate at least $1m of reward crowdfunding orders, and also by major corporates such as Nike, Leica and Nokia who want to get feedback before they progress much further from prototypes to a full production run.
At the moment there are around 2,000 monthly active users and 10,000 newsletter subscribers. The numbers are growing and it’s proven to be a surefire way of improving crowdfunding results.

A selection of current projects featured by Steve & Elon
Managing product availability
Affiliate marketing
You’ll be able to retarget each other’s site visitors to increase conversations with people in the market for new products. CrossProm will also enable you to retarget visitors to a Kickstarter project who looked at it but did not back you.
CrossProm is at the beta stage of its development, does not yet charge users and is not accessible on smartphones.
Video production
Validation by crowdfunding aficionados
Subscribers to their Newsletter are among the first people to hear about early bird discounts off some of the products featured each week, and regular project backers are rewarded with further savings.

A selection of current offers available at Tech I Want
Influencer marketing
This is an increasingly important aspect of marketing, though how does anyone go about it, and then measure value through an assessment of return on investment? The Crowdfunding Formula directs its clients to ViralMango, a platform that provides knowledge and experience to deliver top class influencer marketing through tried and tested strategies and hacks. Support from third parties is a great way to improve crowdfunding results.
Unlock marketing funds
Startup founders are unlikely to have access to much of a marketing budget to boost reward crowdfunding results. Early crowdfunding success through strong pre-orders, however, can identify a level of latent demand in the marketplace. Don’t be left wondering what would have happened if only more people had known about your great product!
Payback can be in the form of the capital sum plus interest once a project is complete, or equity in the business, or a blend of both.
The money comes from investors prepared to take higher investment risks in pursuit of higher rewards compared to the returns available from ‘regular’ retail investment products.
Don’t miss our Crowdfunding Day on December 9, 2021
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