CrowdChat with AirAsia X CEO Azran Osman-Rani: Innovation in the Airline Industry

Written by Priti Ambani

Jan 29, 2013

For the next #CrowdChat we turn our eyes toward the sky for a discussion with the CEO of one of the most innovative and disruptive airlines in the industry, AirAsia X.

imagesAzran Osman-Rani was appointed AirAsia X CEO in 2007, at the impressive age of 36. Under his leadership, the fast-growing carrier has become Asia’s leading low-cost long-haul flight provider by breaking industry conventions and developing innovative revenue sources and services. Beyond low fares (a quick search for roundtrip Singapore-Kuala Lumpur turns up a flight for 65 SGD, or just $52 USD), AirAsia is globally-recognized for listening to its customers—and its employees. The airline launched the industry’s first social CRM platform, Ask AirAsia, and recently introduced BRAIN, a crowdsourcing platform among its employees to spur new ideas for products and revenue generation.

Join us as we talk with CEO Azran Osman-Rani (also a competitive Ultimate Frisbee player and dedicated marathon runner!) about how he used innovation to take AirAsia X to new heights, and why innovation is important to any business.

Party Details:

What: Azran Osman-Rani: Innovation in the Airline Industry
When: Wednesday, February 6th: 8pm MYT | 7am EST | (Check time in your zone)
Where: Twitter hashtag #CrowdChat
Who to Follow/Panelists: @AzranOsmanRani @lplus@crowdasia@rskemps
Moderators: @Crowdweek
Brand: @AirAsia

We will be asking Azran some questions like:

* How does AirAsia X set itself apart from other low-cost, long-haul carriers?

* Who are you marketing to and how? Does AirAsia X attract a specific type of customer?

Do you have any questions you would like us to include? Share them via a comment below with your Twitter handle and we will be sure to include your question during the open Q&A.

So join us- Wednesday, February 6th: 8pm MYT | 7am EST | (Check time in your zone)

(Read about our previous crowdchats here)


About Author

About Author

Priti Ambani

Priti Ambani is the Global Media Director at Crowdsourcing Week, a thought leader and prominent writer on social and environmental enterprises, start-ups and Web 2.0 businesses. As the Director and Managing Editor of Ecopreneurist, Priti has been instrumental in growing the site into a notable social business resource.Specializing in her ability to work with impact organizations from the ground up, Priti has developed successful business and communications strategies for fledgling start-ups, social and environmental enterprises. She also serves as a sustainability consultant at GreenDen consultancy and advises on CSR and the triple bottom line. Priti is a Professional Engineer and holds a Master’s degree in Biological Resources Engineering from the University of Maryland, College Park.

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