Lesson From Lego & Ai Weiwei: When Crowds Respond, a Remarkable Work of Art is Created

Written by Epi Ludvik

All things are possible if you hustle with the crowd like how artist Ai Weiwei did. This prominent Chinese contemporary artist and political activist will do anything to complete his work of art in Australia after Danish toy company, Lego refused to sell him a bulk order for his masterpiece. The reason: Ai’s content comes with a political agenda.

I always say crowds have many different resources and today crowdsourcing is tapping many areas and industries, including art. Platforms spark our passions, talents, and skills allowing us to discover what we are capable of: how creative, smart, entrepreneurial and innovative we can become.

Art allows us to express our inner creatives and thoughts and while Lego spokesman said that they “respect any individual’s right to free creative expression, and do not censor, prohibit or ban creative use of Lego bricks,” Guardian wrote, obviously there’s an exemption to the rule in this case. Art shouldn’t be censored nor should be influenced by centralized organizations because we nullify the basic right of every human—to express.


Ai denounced Lego’s statement as an “act of censorship and discrimination,” but that didn’t stop him from nailing down this project; by tapping the crowd, he asked them to donate Lego bricks to finish it before Andy Warhol/Ai Weiwei exhibition commences on December at the National Gallery of Victoria, in Melbourne.

The influence of crowdsourcing is spawning in almost every industry, and resources are downright accessible through just a tweet, status update or any platform to facilitate the process—how organizations respond to disruptive ideas and concepts would have to push them beyond their traditional systems, because whether they like it or not, crowdsourcing would democratize we acquire resources in the future.

If you are in Lego’s shoes, how would you respond?

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About Author

About Author

Epi Ludvik

Epi Ludvik is the Founder & CEO of Crowdsourcing Week and BOLD Awards. In 2008, he created Ludvik + Partners - one of New York’s hottest boutique virtual ad agencies built on a 100% crowdsourcing model. Epi is one of the pioneers in the crowdsourcing ad space, an industry expert and thought leader in entertainment advertising - including public relations, event production, experiential marketing, consumer advertising and digital marketing. Epi earned a BS in Advertising & Marketing from the Fashion Institute of Technology in NYC and has been a serial entrepreneur since graduation. His varied and global experiences throughout his career have taken him across the US and Asia, where he honed his skills in advertising and media with high-profile clients and power brands.

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