José María Figueres: We Can Count on the Intelligence of the Crowd To Solve Big Issues

Written by Priti Ambani

May 20, 2013

José María Figueres is a businessman, politician and no stranger to innovation. As President of Costa Rica (1994-1998) at the age of 39, he created a comprehensive national development strategy based on the tenets of sustainability: sound economics, investment in human development, and a strong alliance with nature. Now, as President of the Carbon War Room, he is working closely with futuristic businessmen like Richard Branson to find solutions to climate change that are profitable to the environment and business.

“We can now count on the intelligence and experience of many to solve the challenges of humanity as we go forward”, says José María in an exclusive video speech to Crowdsourcing Week. “And what crowdsourcing can do to further the transition to a low carbon economy and defeat climate change are all wonderful topics to delve in and explore.”

Join us in Singapore at Crowdsourcing Week, June 3-7 to engage with the best minds in crowdsourcing, open innovation and crowdsourcing as they talk big challenges, solutions in business, government and social enterprise.


About Carbon War Room (CWR):

The Carbon War Room is an organization founded by Richard Branson to accelerate profitable, entrepreneurial solutions that reduce carbon emissions at gigaton level.

About Author

About Author

Priti Ambani

Priti Ambani is the Global Media Director at Crowdsourcing Week, a thought leader and prominent writer on social and environmental enterprises, start-ups and Web 2.0 businesses. As the Director and Managing Editor of Ecopreneurist, Priti has been instrumental in growing the site into a notable social business resource.Specializing in her ability to work with impact organizations from the ground up, Priti has developed successful business and communications strategies for fledgling start-ups, social and environmental enterprises. She also serves as a sustainability consultant at GreenDen consultancy and advises on CSR and the triple bottom line. Priti is a Professional Engineer and holds a Master’s degree in Biological Resources Engineering from the University of Maryland, College Park.

You may also like

Unleashing the Power of the Crowd for CPG and FMCG Brands

Unleashing the Power of the Crowd for CPG and FMCG Brands

Packaged grocery brands operate in highly competitive markets where innovation and customer engagement are key. In various markets these products are often referred to as CPG (Consumer Packaged Goods), or FMCG (Fast Moving Consumer Goods). Whatever the product sector...

Humanizing your brand through crowdsourcing

Humanizing your brand through crowdsourcing

Crowdsourcing is a powerful tool to help humanize a brand, which enables a better customer experience. By involving audiences in a range of business processes and initiatives it’s possible to build a sense of community, foster a more personal connection, and boost...

Speak Your Mind


Submit a Comment

Your email address will not be published. Required fields are marked *

Time limit is exhausted. Please reload CAPTCHA.

Join Our Global Community

You have Successfully Subscribed!