So why are startups and small businesses driving the growth of crowdsourcing? Why would they be driving a sector that up until 6 years ago was almost nonexistent — and for the most part is not an actual industry. The basis for this adoption is a near bottomless supply of temporary workers.
Crowdsourcing is a work process that allows companies to tap into a massive talent pool. This talent in many cases might be less expensive and produce a better quality product, than if the work was kept in-house. Lisa Sullivan-Cross, VP of Marketing and Business Development at Dictionary.com explains:
“… we were able to cut internal costs and receive quality results in a fraction of the time it would have taken to complete it internally. We are incredibly satisfied with the quality of the content and overwhelmed by the turnaround time in which we received it.” -Source: PR WEB
Now to be specific, Sullivan-Cross did not make an open-call to the general public. Dictionary.com reached out to CroudSource and CEO, Stephanie Leffler. Crowdsource provides a curated crowdsourcing service; which the company has trademarked — Scalable Workforce.
“Dictionary.com needed high-quality, research-oriented content at a large scale. They required a proven workforce, able to create and curate content in a tight timeframe. We were able to quickly implement a solution using our workforce of writers,” noted Stephanie Leffler, CEO of CrowdSource.” -Source: PR WEB
A fear of many CEO’s is the mismanaging of a crowdsourcing project — that produces a poor final product. And that fear is valid. But there appears to be a maturity growing in the crowdsourcing space with companies such as CrowdSource providing a service that not only manages risk but adds value.