Crowd-centered innovation has gone from fad to essential. What was the tipping point? Hjörtur Smarason, ambassador for Innovation Embassy discusses what can happen when cities (and their citizens) embrace open innovation in the 10/09/14 Twitter #CrowdChat hosted by Crowdsourcing Week. Check out the recap below:
Unleashing the Power of the Crowd for CPG and FMCG Brands
Packaged grocery brands operate in highly competitive markets where innovation and customer engagement are key. In various markets these products are often referred to as CPG (Consumer Packaged Goods), or FMCG (Fast Moving Consumer Goods). Whatever the product sector...
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