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Packaged grocery brands operate in highly competitive markets where innovation and customer engagement are key. In various markets these products are often referred to as CPG (Consumer Packaged Goods), or FMCG (Fast Moving Consumer Goods). Whatever the product sector...
Crowdsourcing is a powerful tool to help humanize a brand, which enables a better customer experience. By involving audiences in a range of business processes and initiatives it’s possible to build a sense of community, foster a more personal connection, and boost...
Reward-based crowdfunding platforms led by Kickstarter and Indiegogo have revolutionized the way entrepreneurs and innovators bring their ideas to life. Although both platforms began as platforms based on raising finance for arts projects, they soon expanded to...
With greater diversity also comes a greater collective intelligence Crowds can be a powerful force and can influence the outcomes of many events. Harnessing crowd power in business can bring disproportionate benefits. Unlike employees, a randomly drawn crowd does not...
Crowdtesting can be a valuable approach for testing and improving Internet of Things (IoT) devices and applications. IoT involves interconnected devices and systems from everyday household items to industrial machinery, that are connected to the internet and are...
Content marketing is becoming a more essential strategy for organizations to succeed. Creating and sharing relevant articles, videos, infographics, podcasts, and other media can grow your business as these catch people’s interest and build trust. Case in point, 80% of...
Space exploration, and the exploitation of more affordable access to “near space,” both provide tremendous opportunities for innovation. Mass data generated by new technology can be analysed by artificial intelligence faster and more robustly to provide meaningful...
Crowdsourcing is the practice of engaging a ‘crowd’ or group for a common goal — often innovation, problem solving, or efficiency. Crowdsourcing can take place on many different levels and across various industries. Thanks to our growing connectivity, it is now easier...
It is vital in today’s technology-driven digital market to deliver high quality products that offer an exceptional user experience. Data shows that, on average, 40% of users abandon a website if it takes more than 3 seconds to load (source: Toptal). Yet at the same...
Crowdsourcing has been growing in popularity over the past few years as a way to harness the collective intelligence of large groups of people to solve complex problems or perform tasks that would be difficult or expensive to accomplish with traditional methods....
Crowdsourcing cognitive surplus refers to the practice of using digital technologies to tap into the free time and expertise of large groups of people in order to collectively solve problems or create content. People can share spare rooms through Airbnb, crowdsourcing...
Bitcoin allows anyone to transfer value without needing a trusted intermediary or depository. It contains an advanced scripting system that allows users to program instructions for funds. However, as the number of Bitcoin transactions has grown, some drawbacks to...
All submissions end
Dec. 31st, 2023