What are DePINs? DePINs leverage blockchain-based distributed ledger technology (DLT) to create decentralised, transparent, and tamper-proof systems for managing physical assets. They sit at the convergence of crowdsourcing, the gig economy, AI, and Web3 which is...
Point of Sale Marketing provides brand owners with a communication channel with consumers when they are in the very act of making selections about what to buy. Spending on this form of in-store marketing will likely increase as more technology is integrated into...
Whether it’s for retailing woes, creative droughts, or financial support, crowdsourcing is a powerful tool in the fashion industry. A study from the Journal of Retailing found crowdsourcing to be a successful forecasting device for fashion retail buying as long as...
Many people use VPNs for added privacy and security while online, as well as for a host of other benefits. However, some streaming companies and other online services have learned to identify VPN-based IP addresses, and effectively block connections using these...
Quality data is the foundation on which powerful AI models are built. AI systems learn by processing vast amounts of information, and the accuracy of their predictions or decisions depends on the quality of the data they are trained on. Data crowdsourcing has emerged...
Digital transformation is the process in which businesses utilise technology to enhance their operations across various departments. Crowdsourcing, a valuable component of this transformation, allows companies to leverage input and contributions from a large group of...
Online microtasking allows individuals to complete small, repetitive tasks through digital platforms, providing opportunities for both the task providers and the workers to benefit. Work can be distributed through microtasking platforms among high numbers of workers...
The emergence of digital labour platforms is one of the most prominent transformations in the world of work during the past decade. The influence of microtask work platforms on the future of work will only grow stronger whether people are looking for additional...
The benefits of equity crowdfunding for privately-owned businesses that want to raise money is only one side of the coin. For this alternative source of finance to work there have to be sufficient benefits for the everyday retail investors who risk their money by...
The world is trying to get back to normal after the largest ever IT outage on Friday July 19. It was almost with a sigh of relief that it was not as a result of malevolent behaviour, though the problems caused by a faulty update upload does mean that cybercrime...
There are many ways to enhance eCommerce UX (user experience), and this blog will outline twelve of them. However, whilst companies understand the benefits of improving their eCommerce sites only too well, some may lack a grasp of how to best go about achieving...
Welcome to an update in July 2024 of what proved to be a popular article looking at some great open innovation platforms. Innovation is crucial to survive in today’s disruptive and fast moving industrial and commercial landscape. Back in 2017 it was predicted that...
Top Google search results for “crowdsourcing success stories” will include several blogs that feature the building bricks toy maker LEGO. However, it has not always been the successful company it is today. Not so long ago the company was in deep trouble. It had lost...
James Watt is the co-founder and former CEO of the BrewDog craft beer company. From the outset, he stressed he would not rely on advertising in the manner of established “boring” beer and lager brands, and set out to crowdsource media coverage through a series of...
Australian journalist and founder of WikiLeaks, Julian Assange, is at last a free man. But at what cost? Seven years of living in a converted office in the Ecuadorian Embassy in London, UK, and more than five years spent in the high security Belmarsh Prison in south...
The phrase "connected work" refers to a work environment or system where employees, tools, processes, and technologies are seamlessly integrated to enhance collaboration, communication, and efficiency. It involves creating a networked workplace where various elements...
Crowdsourcing professional quality creative work through specialist platforms has become a popular way for major brands and organisations to tap into a global pool of creative talent. These platforms allow brand marketers to outsource their creative needs - such as...
Harnessing the power of artificial intelligence (AI) and crowdsourcing in the context of patents and intellectual property (IP) offers innovative approaches to streamline IP management and IP research processes, enhance accuracy, and democratise IP management,...
Predicting which startups will succeed is inherently difficult. There have been studies showing AI models trained on vast datasets achieving up to 90% accuracy in predicting startup success. This suggests AI can be a valuable tool for equity crowdfunding investors....
Involving customers in charitable initiatives is a powerful way for brands to build a personal connection and foster a sense of community. As we discussed in a previous article, crowdsourcing in this manner also humanizes a brand, demonstrating a company's commitment...
Crowdsourcing has become a pivotal strategy in the development and enhancement of artificial intelligence, particularly for models like ChatGPT. By leveraging the collective intelligence and diverse expertise of a vast pool of crowdsourced contributors, ChatGPT...
Before looking into ways that creating a successful crowdfunding project can be automated, it is probably best to identify what the key elements of a crowdfunding project are. Traditionally, financing a business, project or venture involved asking a few people for...
Cybersecurity breaches are a growing concern for businesses worldwide. Whether they result from malevolent external attacks, malicious and disgruntled employees, or employees falling for scams, the financial impacts and other reputational damage can be significant....
Real estate crowdfunding offers a chance for retail investors to be involved in the property market without the hefty upfront costs of buying a whole building, and then without the requirement to maintain any part of a building. Real estate investments can be made...