Tag: marketing
How To Prepare for High Level Reward Crowdfunding Success
by Clive Reffell | Dec 31, 2020 | Crowd Finance, Crowdfunding
In five years, Narek Vardanyan, CEO and co-founder of The Crowdfunding Formula, built the world’s largest agency that specialises in supporting entrepreneurs who want to launch new and innovative products, and generate high...
Read MoreTipalti’s Automated Payables Service Supports Online Creative Skills Improvement
by Clive Reffell | Aug 28, 2020 | Crowdsourcing, Future of Work
Pandemic lockdowns around the world have caused health and economic chaos, which may now spiral in to mass unemployment as government-funded furlough schemes near closure dates. Retraining and acquiring new skills are a priority...
Read MoreHow Small and Medium-Size Businesses Can Benefit From Crowdsourcing
by Andriana Moskovska | Aug 27, 2020 | cocreation, Crowdfunding, Crowdsourcing
Have you ever encountered a challenge or a problem in the workplace that neither you nor your colleagues could wrap your heads around? What do you do in such a case – employ more capable hands or maybe bring in a...
Read MoreThree Ways Crowdsourcing Boosts the Take-up of Cycling
by Clive Reffell | Aug 13, 2020 | cocreation, Crowdfunding, Crowdsourcing
Governments the world over are encouraging more people to use bicycles, and various forms of crowdsourcing are used to support their efforts. This article looks at co-creation to map popular cycle routes in a city; automated...
Read MoreCustomer Collaboration and Co-creation Help Businesses Tackle Covid-19 Setbacks
by Clive Reffell | Jul 30, 2020 | cocreation, Crowdsourcing
In many countries, the hospitality industry shutdown during the pandemic lockdowns has caused the potential closure of many suppliers. This is particularly true for those that relied on business-to-business sales, where a number...
Read MoreOur June 11 Virtual Crowd Summit on Crowdfunding – the North American Crowd
by Clive Reffell | Jun 19, 2020 | Crowdfunding
Our one-day Virtual Crowd Summit on June 11 covering Crowdfunding was very well received by attendees. It was structured in three parts: Parts 1 and 2 focused on Europe; Part 3 then featured speakers covering rewards and equity...
Read MoreFrom the Crowd – To the Crowd
by Michael Houlihan and Bonnie Harvey | Sep 3, 2019 | cocreation, Crowdsourcing
Problem: Convey Business Principles So They Will Be Used – Solution: Audio Theater What if someone shows you a video of a person walking into an office and sitting down in a chair? You see it all. There’s nothing left for...
Read MoreHow Crowdsourcing Built The World’s #1 Wine Brand
by Michael Houlihan and Bonnie Harvey | Jul 2, 2019 | Collective Intelligence, Crowdsourcing, Open Innovation
Hi! We are Michael and Bonnie, the founders of the world’s largest wine brand. Did you know that we used crowdsourcing to build Barefoot Wine? Sure, it wasn’t called “Crowdsourcing” back then, but it was the secret to our...
Read More5 Ways Equity Crowdfunding Provides More Than Capital Investment
by Clive Reffell | Mar 19, 2019 | Crowd Finance, Crowdfunding
Many successful businesses reach a stage where transformational expansion to take it to the next level, whether that might be developing the next version of a product or setting up a Sales and Marketing team, can’t be funded...
Read MoreHow to Use Crowdsourcing to Improve Your Content Marketing
by Marie Fincher | Jan 3, 2019 | Collective Intelligence, Crowdsourcing
No matter the scale of your business or the specific nature of your target audience, content marketing has a huge role to play in your overall advertising strategy. However, you may not have unlimited resources to allocate to...
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