Tag: marketing
How Small and Medium-Size Businesses Can Benefit From Crowdsourcing
Have you ever encountered a challenge or a problem in the workplace that neither you nor your colleagues could wrap your heads around? What do you do in such a case – employ more capable hands or maybe bring in a...
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Three Ways Crowdsourcing Boosts the Take-up of Cycling
Governments the world over are encouraging more people to use bicycles, and various forms of crowdsourcing are used to support their efforts. This article looks at co-creation to map popular cycle routes in a city; automated...
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Customer Collaboration and Co-creation Help Businesses Tackle Covid-19 Setbacks
In many countries, the hospitality industry shutdown during the pandemic lockdowns has caused the potential closure of many suppliers. This is particularly true for those that relied on business-to-business sales, where a number...
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Our June 11 Virtual Crowd Summit on Crowdfunding – the North American Crowd
Our one-day Virtual Crowd Summit on June 11 covering Crowdfunding was very well received by attendees. It was structured in three parts: Parts 1 and 2 focused on Europe; Part 3 then featured speakers covering rewards and equity...
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From the Crowd – To the Crowd
Problem: Convey Business Principles So They Will Be Used – Solution: Audio Theater What if someone shows you a video of a person walking into an office and sitting down in a chair? You see it all. There’s nothing left for...
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How Crowdsourcing Built The World’s #1 Wine Brand
Hi! We are Michael and Bonnie, the founders of the world’s largest wine brand. Did you know that we used crowdsourcing to build Barefoot Wine? Sure, it wasn’t called “Crowdsourcing” back then, but it was the secret to our...
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5 Ways Equity Crowdfunding Provides More Than Capital Investment
Many successful businesses reach a stage where transformational expansion to take it to the next level, whether that might be developing the next version of a product or setting up a Sales and Marketing team, can’t be funded...
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How to Use Crowdsourcing to Improve Your Content Marketing
No matter the scale of your business or the specific nature of your target audience, content marketing has a huge role to play in your overall advertising strategy. However, you may not have unlimited resources to allocate to...
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StackCommerce Beats $100M Payouts to Creators
StackCommerce is the leading native commerce platform for online publishers, communities and brands. Since 2011 it has provided sponsored content to publishers including Engadget, Gizmodo, Business Insider, and Huffington Post...
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Q&A with Rob Israch, CMO, Tipalti
California-based Tipalti, founded in 2010 by serial entrepreneur Chen Amit and underground VC Oren Zeev, was created to address the difficulties associated with making mass global payments. It does this through a comprehensive...
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