The recent high profile demise of beloved UK entertainment retail brand, HMV, promoted a feeling of national mourning, as another established and seemingly permanent business began to disappear. But it also represents a tipping point for business as we know it. We have reached a point now where the ‘obvious’ future of established brands, businesses and infrastructures are no longer assured, simply by protocol and acceptance of ‘the only option’ or ‘the way it has always been’.Read More
Nick has worked extensively in digital and advertising for 16 years for many UK and global brands, leading planning and directing hundreds of successful campaigns across all channels. He has extensive experience in brand and acquisition marketing, analytics, eCRM, social media, web build, UX, web technologies, SEM and media planning. Creative strategies are his forte and complete passion. They result in connecting brands and people with experiences that create customer and business success. "A creative strategy without measurement and leadership is like a an angry catapult. I prefer direction and flexibility"