Michael Houlihan and Bonnie Harvey

Michael Houlihan and Bonnie Harvey

Michael Houlihan and Bonnie Harvey

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand. Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and Performance-Based Compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

Articles by Michael Houlihan and Bonnie Harvey

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