From the Crowd – To the Crowd
Problem: Convey Business Principles So They Will Be Used – Solution: Audio Theater What if someone shows you a video of a...
Read MoreMichael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand. Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and Performance-Based Compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.
Posted by Michael Houlihan and Bonnie Harvey | Sep 3, 2019 | cocreation, Crowdsourcing
Problem: Convey Business Principles So They Will Be Used – Solution: Audio Theater What if someone shows you a video of a...
Read MorePosted by Michael Houlihan and Bonnie Harvey | Aug 8, 2019 | cocreation, Crowdsourcing
Story as Communication, From Caveman to Walkman When humans listen to a story something amazing happens. Each individual in a crowd...
Read MorePosted by Michael Houlihan and Bonnie Harvey | Jul 19, 2019 | cocreation, Crowdsourcing, Mass Collaboration
PARTICIPATION = SATISFACTION In 1996 Jerry Maguire, an aspiring sports agent, repeated a four word request to his first and only...
Read MorePosted by Michael Houlihan and Bonnie Harvey | Jul 2, 2019 | Collective Intelligence, Crowdsourcing, Open Innovation
Hi! We are Michael and Bonnie, the founders of the world’s largest wine brand. Did you know that we used crowdsourcing to build...
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