How has our digital world influenced the manufacture, design, and delivery of products? What will our buying experiences be like in the future – a future when no firm is too big to fail?


Join us on Friday, April 12 for a live Twitter #CrowdChat – to discuss new markets in the digital economy with Irene Ng, Professor of Marketing and Service Systems and the Director of the International Institute for Product and Service Innovation at WMG, University of Warwick.

Irene leads several cutting-edge research projects in the trans-disciplinary understanding of value: creating, designing, pricing, and innovating based on value, as well as new economic/business models and value co-creation. Her latest book, Value & Worth: Creation of New Markets in the Digital Economy,  looks at consumer products and services in a new age of technological agility. Both an entrepreneur and an academic, Irene is passionate about the link between practice and research. She is an advisor to startups on new pricing and revenue models in digital businesses.


Questions for Irene? Tweet them to @CrowdWeek with the hashtag #CrowdChat so we can include them! And join the discussion live on Friday, April 12 at 8am BST / 3pm SGT.

What is #CrowdChat? Crowdsourcing Week’s Twitter #CrowdChat brings you free, live access to CEOs, entrepreneurs, and experts exploring the impact of crowds and collaboration on various aspects of business.View the #CrowdChat archive here

Party Details:

What: Irene Ng: New Markets in the Digital Economy

When: Friday, April 12th: 3pm SGT | 8am BST | Check Your Timezone

Where: Twitter hashtag #CrowdChat

Who to Follow/Panelists: @ireneclng@lplus@crowdasia@rskemps

Moderators: @Crowdweek

Brand: @wmgwarwick

What will be tweeting about? Some of the questions include:

Q1. What are some distinct characteristics of the new digital economy?

Q2. How has technology influenced the way we buy and use products and services?

Q3. How can businesses offer value to a customer in the digital age?

We will also have some time for for participant Q & A, so join us!