Crowdsourcing – A Super-Win Situation for All

Written by Vicky Todiwala

Feb 18, 2013

1
In an incredible short span of time Talenthouse India has creatively collaborated with several brands of national and international standing. This recognition was only possible because there is enough authenticity and substance in the concept of crowdsourcing.

There are skeptics who believe that crowdsourcing will fade out with time, as it’s just a fad. But then, we did hear the same thing about DotCom companies and Social Media, didn’t we? Crowdsourcing is a great form of resourcing and it’s evolving into a platform in India that can refresh both the brand and the artists.

“Providing innovative solutions for brands while seeking aesthetics with quantity has become the way we do business”, commented Mr Arun Mehra, CEO, Talenthouse India. But it’s more than that, crowdsourcing also provides an opportunity to the talented youth who are looking to showcase their creative potential while providing them with tangible gratification.

Brands via crowdsourcing can reach out to the youth who mostly comprise of their target audiences (TA). They can generate content for their TA which is infact is created by them creating brand advocates in the process. So brands and talent both come into the limelight through crowdsourcing thus making it a super-win situation for all.

About Author

About Author

Vicky Todiwala

Vicky Todiwala is the social media & community manager at Talenthouse, India and always stoked about creative crowdsourcing in all genres of art, fashion, film, photography and music.

You may also like

Using Crowdsourcing to Develop Ideas and Test IoT Products

Crowdsourcing has been used in the development of the Internet of Things (IoT) in a variety of ways, including gathering data, testing and improving products, and generating new ideas. Some examples of big companies that have used crowdsourcing in the development of...

How Brand Experts Can Deliver Extraordinary Customer Service

Few people in developed economies remain untouched by the gig economy. Whether that’s directly through working in it (like 3 in 20 of UK working adults), receiving deliveries at home, taking an Uber or something similar, or working with an outsourced service provider....

Speak Your Mind

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

Time limit is exhausted. Please reload CAPTCHA.

Join Our Global Community

You have Successfully Subscribed!