Crowdsourcing – A Super-Win Situation for All

In an incredible short span of time Talenthouse India has creatively collaborated with several brands of national and international standing. This recognition was only possible because there is enough authenticity and substance in the concept of crowdsourcing.
Crowdsourcing – A Super-Win Situation for All - Crowdsourcing Week

Written by Vicky Todiwala

Feb 18, 2013

In an incredible short span of time Talenthouse India has creatively collaborated with several brands of national and international standing. This recognition was only possible because there is enough authenticity and substance in the concept of crowdsourcing.

There are skeptics who believe that crowdsourcing will fade out with time, as it’s just a fad. But then, we did hear the same thing about DotCom companies and Social Media, didn’t we? Crowdsourcing is a great form of resourcing and it’s evolving into a platform in India that can refresh both the brand and the artists.

“Providing innovative solutions for brands while seeking aesthetics with quantity has become the way we do business”, commented Mr Arun Mehra, CEO, Talenthouse India. But it’s more than that, crowdsourcing also provides an opportunity to the talented youth who are looking to showcase their creative potential while providing them with tangible gratification.

Brands via crowdsourcing can reach out to the youth who mostly comprise of their target audiences (TA). They can generate content for their TA which is infact is created by them creating brand advocates in the process. So brands and talent both come into the limelight through crowdsourcing thus making it a super-win situation for all.

About Author

About Author

Vicky Todiwala

Vicky Todiwala is the social media & community manager at Talenthouse, India and always stoked about creative crowdsourcing in all genres of art, fashion, film, photography and music.

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