Liza Alert Uses Crowdsourcing To Find Missing Children

Written by Ramon Nuez

Jun 21, 2012

There is no better use case for crowdsourcing than leveraging the power of the crowd to find abducted children. And this is the core mission of

There is nothing more terrifying for a parent than realizing that your child is not where you left him or worse that he has been abducted. Here in the US, we have massive resources to find missing children — the FBI, local law enforcement, national/local news coverage and Amber Alerts. But there are some in our international community that are not so lucky.

Unfortunately, on September 13, 2010 Liza Fomkina and her aunt disappeared in the town of Orekhovo-Zuevo which sits 50 miles east of Moscow.

According to RIA Novosti, the main search and rescue efforts were conducted by volunteers and people living nearby. Since Liza’s body has been found, plenty of volunteers have gone on record to say that they believed the official rescue efforts to have been poorly organized and insufficient.”

Many in the town expressed their frustration and explained that the Interior and Emergency Situations ministries, were not very moscowhelpful. There is no clear indication on why the ministries are so lacking in resources — I could venture a guess and say it might be a lack of personnel or funding. Whatever the root cause, the very same volunteers that found the bodies of Liza and her aunt — founded “Liza Alert,” on September 24, 2010.

The web site uses the crowd to:

  • Organize a large base of volunteers
  • Develop an infrastructure of experts — with specific skill sets
  • Inform the media and the online community
  • Provides real help in the offline world

Although the site is written in Russian anyone can help. provides information on current searches, projects, telephone numbers and much more. Specific information on active searches is not made public.

I could not find information on the site about children that were rescued — Google translate is not the best tool. But I hope that with the help of the crowd — there are many more happy stories.

Call To Action

Do you have a service similar like LizaAlert in your town or country?

About Author

About Author

Ramon Nuez

Ramon Nuez is a founder, fine arts photographer, digital artist, writer and wannabe harmonica player.

You may also like

Unleashing the Power of the Crowd for CPG and FMCG Brands

Unleashing the Power of the Crowd for CPG and FMCG Brands

Packaged grocery brands operate in highly competitive markets where innovation and customer engagement are key. In various markets these products are often referred to as CPG (Consumer Packaged Goods), or FMCG (Fast Moving Consumer Goods). Whatever the product sector...

Humanizing your brand through crowdsourcing

Humanizing your brand through crowdsourcing

Crowdsourcing is a powerful tool to help humanize a brand, which enables a better customer experience. By involving audiences in a range of business processes and initiatives it’s possible to build a sense of community, foster a more personal connection, and boost...

The largest superpower? Crowds, and here is why

The largest superpower? Crowds, and here is why

With greater diversity also comes a greater collective intelligence Crowds can be a powerful force and can influence the outcomes of many events. Harnessing crowd power in business can bring disproportionate benefits. Unlike employees, a randomly drawn crowd does not...

Speak Your Mind


Submit a Comment

Your email address will not be published. Required fields are marked *

Time limit is exhausted. Please reload CAPTCHA.

Join Our Global Community

You have Successfully Subscribed!