Tag: research
Helping Out Your Fellow Humans
PARTICIPATION = SATISFACTION In 1996 Jerry Maguire, an aspiring sports agent, repeated a four word request to his first and only client: “Help me help you!” And you know where that got him. The feedback gave him the...
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Fielding Open Innovation Challenges in Agri-tech
As the population grows at an ever faster and faster rate, transforming how the world feeds itself is going to be a necessity. Even though up to a third of the food currently produced goes to waste, incremental improvements to...
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How Crowdsourcing Built The World’s #1 Wine Brand
Hi! We are Michael and Bonnie, the founders of the world’s largest wine brand. Did you know that we used crowdsourcing to build Barefoot Wine? Sure, it wasn’t called “Crowdsourcing” back then, but it was the secret to our...
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HeroX: the Social Network of Prize Challenges
Finding the right talent to solve your problem can be difficult. Crowdsourcing helps you access a global pool of on-demand talent, helping to make innovation efforts less expensive, easier to manage and of better quality through...
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AI Can Make Fund Managers Superhuman
“AIs are really dumb.” The person who said this, Yoshua Bengio in June this year, is often cited as one of the founding fathers of Artificial Intelligence and recently was awarded the A.M. Turing Award. So why would...
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Prize Competitions Part 3: Choosing the Appropriate Crowd to Compete
This is the third part in our three-part blog series on prize competitions. In Part 1 we shared the power of prize competitions. Part 2 helped you understand what makes a successful prize competition. Now, we will give you some...
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Prize Competitions Part 2: Success is in the Design
This is the second part in our three-part blog series on prize competitions, or prize challenges as some people prefer to call them. In Part 1 we shared the power of prize competitions as a means to generate open innovation...
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Being Bold in Crowdsourcing
It’s easy to forget that the Internet was once all open. Rather, the Internet has been in a continuous cycle of highly-structured portals and free-flowing information. The initial platforms, like BBS boards, gave way to walled...
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“In order to have a breakthrough, you have to break something”
I wish I had come up with that line, but I must give credit to Joe Polish. It neatly sums up the times we’re living in, where the pace and scale of change are disrupting many established business models and social norms, and...
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How to Use Crowdsourcing to Improve Your Content Marketing
No matter the scale of your business or the specific nature of your target audience, content marketing has a huge role to play in your overall advertising strategy. However, you may not have unlimited resources to allocate to...
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