Cathedral Challenges

Is crowdsourcing just a thing for millennials? Psychologist Herman Konings explains how the millennials (with their collaborative mindset) should convince the baby boomers (with a more competitive mindset) to become “citizens of WE-topia”. He will introduce you to the key characteristics of and relationship between baby boomers and baby busters.

Herman will show us why it’s crucial for businesses, governments and banks to start thinking three or four centuries ahead. We must ask ourselves: Will what I create today be of any gain to my great granchildren? Is it fair enough? Sustainable enough?

What you’ll learn:

• Why generations are very important if you want to understand the future of crowdsourcing
• The main misconception about millennials and how they differ from digital aboriginals
• Why marketing and idea generation today are all about relevance

• Similar topics
• business models
• crowd culture
• crowdsourcing
• marketing