When Crowds don’t know they are Crowds and why this can be even more powerfulGuy White
Crowdsourcing is often seen as a coming together of large groups of people either in competition or collaboration to collectively find creative solutions to difficult issues. But often there is far more value to be found in crowds that don’t know they are crowds. Large groups of people completely acting independently for a whole range of different purposes hold enormous value for a very wide range of businesses and organisations. This session will inspire participants using a wide range of intriguing examples including New York planning and safety, why people don’t give to charity, diagnosing ultra-rare diseases and growing beards in Japan to show how understanding unstructured, unformed crowd and their date often leads to better, more useful, more relevant innovations.