Creative What makes the consumers go gaga over brands? The attitude that brands sell. There was a time when attitude selling was a myth but today with changing trends and over exposure of media plus with the world becoming a much smaller place, people have changed and so have brands altered their strategies .

There is always a quotient of more to offer, call it stiff competition or the need of the hour, finally the consumer is the king by default. Innovation as a tool never fails and day by day brands are approaching their target group with intelligent means and mediums. One such new age medium would be ‘creative crowdsourcing’; well the internet today provides infinite opportunities to strike the right kind of chord with consumers.

But the trick is, indirectly approaching untested grounds without getting too edgy. Secondly tapping the right target group while they are young, now this assures brand loyalty when the target group procures the purchasing power. Creative crowdsourcing adds an extra thrust and efficiency to the revenue engine of the brand. Mentors and brands from all arenas were showcased and their creative needs were exceptionally met with panache and zeal.

Talenthouse India is proud to have hosted projects for brands like Tropicana, Pepsi, Bacardi, Clean and Clear, Opium, Micromax, Airtel, Nerolac, ZOD! Clubwear ,BIG FM, MAMI Film Festival, Cinthol, Kurkure, to name a few. Mentors like Metallica, Shaan, Rocky S, Anita Dongre, PonyVerma provided on-ground opportunities to winners from the Artist Community.

Creative crowdsourcing at a Global Scale is gaining momentum and it’s just the beginning of a new dimension with endless possibilities ready to be explored by brands worldwide.