Head over to the Crowdsourcing Week Global 2016 hub for more insights, expertise and passion of the thought leaders and innovators speaking at this year’s conference. Join us 11-15 April in London for a week of fresh ideas and insights on the global Crowd Economy. Register here for exclusive pricing, available only for limited time.
Rob Wilmot of Crowdicity believes that in every business, organisation or community there are good ideas, or the spark of them, that never see the light of day. Such barriers to innovation can be overcome by crowdsourcing the innovation process, he says.
Crowdicity, which creates software tools that help organisations discover these ideas and let them shine, was founded in 2012. “Organizations embracing crowdsourcing naturally increase the odds of finding those disruptive and potentially transformational ideas that otherwise will definitely lay undiscovered,” Rob explains.
The purpose behind Crowdicity is simple: Change the world one idea at a time. It’s a mission that resonates with their clients, an impressive roster of organizations that include the United Nations, Oxfam, BBC, Procter & Gamble, Virgin Australia and more.
“We’re constantly being surprised at the growing number of ways that Crowdicity is being used to drive positive disruption through crowdsourcing,” Rob said. Recent work has ranged from revolutionizing market research and product marketing for companies like P&G to crowdsourcing a new constitution for the UK with the London School of Economics. Following the civil unrest at the World Cup, Crowdicity worked alongside the Rio government to proactively involve citizens of Rio de Janeiro in crowdsourcing the 2016 Olympic legacy. Crowdicity embraces collaboration as part of the crowdsourcing process, working closely with the client and various partner organisations on each campaign.
Companies and governments today are increasingly looking toward open innovation to engage with large groups of people – often with complex and competing needs – to effect positive change. Whether from the government, health, business and the charitable sectors, Rob explains that “many of our clients become our clients in the first place because they see open innovation as a potential solution to the challenges they face.”
Rob sees a future where collaborative innovation can take place everyday. “Putting crowdsourcing at the heart of every business, organization and community” is the most vital step we can take in the next five years in order to “make everyday innovation the norm.”
Join Rob Wilmot at Crowdsourcing Week Global on Thursday, April 14, 2016 in London when he will speak about Crowdsourcing Innovation: Real Life Stories.