Crowdsourcing Week’s (CSW) London Summit on Oct 3, 2013 was a great success with a special focus on how enterprise and startups can rely on crowdsourced solutions to help them grow the long-term viability of their organizations.
With KPMG as our premier event partner, the topics highlighted the current business operating climate in the UK as well as globally. Rapidly changing & emerging disruptive technologies, increasing cost of business and competition spell a need for innovation, an agile team and strategic approaches that harnesses connectivity and new web solutions.
Epi Ludvik, the founder of Crowdsourcing Week opened the summit by elaborating on CSW’s mission and its special focus in Asia. His slide pictured below sums up the reason why Asia is going to be a powerful epicenter of crowd practice and innovation.
Klaus Woeste of KPMG took stage to introduce KPMG’s Crowd Connection and how they are working with clients to help bridge through cultural change and enterprise challenges. He also elaborated on KPMG’s partnership with Chaordix’ technology to foster internal “stakeholder crowd” for innovation.
The Summit had 3 main focus areas-
1) Crowd solutions for Enterprise
In addition to the talk from KPMG, this track included great presentations from- Shelley Kuipers of Chaordix, who talked about internal and external innovation, Simon Hill’s presentation drew the audience into Wazuko’s platform for bringing idea management to organizations like BBC. Andrew Laughlan from the blur group discussed ways businesses can re-invent commerce.
2) Creativity for Large Brands
Presentation in this area included Bruno Pellegrini from Userfarm who talked about ways to bring creativity to large brands. Nick Bennett from Starcount encouraged brands to think about the real value of their fan communities.
3) Crowdfunding for Business Finance
Darren Westlake’s talk was a primer on equity crowdfunding where he highlighted Crowdcube’s record equity crowdfunding raise from the HAB project. Paul Higgins from Crowd Valley talked about the different crowd investment models available today. Simon Dixon from BankToTheFuture.com highlighted the intersection of crowdfunding with investment banking.