eYeka’s “The State of Crowdsourcing in 2015” trend report takes a step back to look at the evolution of corporate crowdsourcing since the mid-2000s. By analyzing objective data sources spanning over ten years, we extracted some important insights about the state of crowdsourcing, and how it is used for marketing and innovation across the globe.
At CSW Global in Singapore, Joël Céré, Global Insights & Innovation Director for eYeka, will share insights on the evolution of crowdsourcing, based on the crowdsourcing activity of the 100 Best Global Brands since 2004, as well as that of ten major FMCG companies on four leading crowdsourcing platforms in 2013 and 2014. The resulting “The State of Crowdsourcing in 2015” trend report is the first objective assessment of trends and adoption of crowdsourcing for marketing and communication by the world’s biggest brands, and a forecast about where it is heading.
Then in May, eYeka will be sponsoring the CSW Summit Geneva breakfast session. François Pétavy, CEO of eYeka, we make a different presentation based on the same data and findings, explaining the evolution of brands’ crowdsourcing usage over time. Other Swiss and international speakers will gather for the one-day conference to share how crowdsourcing is shaping their industries and is transforming organizations today. The summit will be an excellent opportunity to exchange ideas and knowledge with Switzerland’s innovators and international change makers.
Here are three visuals about the report’s findings:
Without further ado, for more insights into crowdsourcing, its evolution, or the platforms that facilitate it, don’t hesitate to go download the full report on eYeka’s website. You can also read a
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Download eYeka’s crowdsourcing trend report on:
We hope to see you in Singapore and/or Geneva!!