eYeka To Present its Crowdsourcing Report Findings

Written by Yannig Roth

Apr 12, 2015

Crowdsourcing Trend Report 2015 Website Small Banner eYeka will be at Crowdsourcing Week Global (April 20-24) and Crowdsourcing Week Geneva (May 26) to present the findings of our Crowdsourcing Trend Report, released last week.

eYeka’s “The State of Crowdsourcing in 2015” trend report takes a step back to look at the evolution of corporate crowdsourcing since the mid-2000s. By analyzing objective data sources spanning over ten years, we extracted some important insights about the state of crowdsourcing, and how it is used for marketing and innovation across the globe.

At CSW Global in Singapore, Joël Céré, Global Insights & Innovation Director for eYeka, will share insights on the evolution of crowdsourcing, based on the crowdsourcing activity of the 100 Best Global Brands since 2004, as well as that of ten major FMCG companies on four leading crowdsourcing platforms in 2013 and 2014. The resulting “The State of Crowdsourcing in 2015” trend report is the first objective assessment of trends and adoption of crowdsourcing for marketing and communication by the world’s biggest brands, and a forecast about where it is heading.

Then in May, eYeka will be sponsoring the CSW Summit Geneva breakfast session. François Pétavy, CEO of eYeka, we make a different presentation based on the same data and findings, explaining the evolution of brands’ crowdsourcing usage over time. Other Swiss and international speakers will gather for the one-day conference to share how crowdsourcing is shaping their industries and is transforming organizations today. The summit will be an excellent opportunity to exchange ideas and knowledge with Switzerland’s innovators and international change makers.

Here are three visuals about the report’s findings:

-Fast Moving Consumer Goods (FMCG) giants increased investment by 48% in 2014 compared to 2013.

-85% of the 2014 Best Global Brands have used crowdsourcing in the last ten years.

-The most crowdsourced type of content by the Best Global Brands is video content (45% of all initiatives in 2014) followed by ideas (22% of all initiatives in 2014).

Without further ado, for more insights into crowdsourcing, its evolution, or the platforms that facilitate it, don’t hesitate to go download the full report on eYeka’s website. You can also read a . Join the discussion below in the comment section, and by using the #CSreport2015 and #CSWglobal15 hashtag on social media.

Download eYeka’s crowdsourcing trend report on:

Click to download the "The state of crowdsourcing in 2015" report on eYeka

We hope to see you in Singapore and/or Geneva!!

About Author

About Author

Yannig Roth

Yannig Roth is Marketing Manager at eYeka. He holds a PhD in marketing from University Paris 1 Panthéon-Sorbonne, and an MSc in digital marketing from ESSCA School of Management. Yannig regularly blogs at yannigroth.com and tweets under @YannigRoth

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