Yannig Roth

Yannig Roth

Yannig Roth

Yannig Roth is Marketing Manager at eYeka. He holds a PhD in marketing from University Paris 1 Panthéon-Sorbonne, and an MSc in digital marketing from ESSCA School of Management. Yannig regularly blogs at yannigroth.com and tweets under @YannigRoth

Articles by Yannig Roth

eYeka To Present its Crowdsourcing Report Findings at #CSWGlobal15 and #CSWGeneva

eYeka will be at Crowdsourcing Week Global (April 20-24) and Crowdsourcing Week Geneva (May 26) to present the findings of our Crowdsourcing Trend Report, released last week. eYeka’s “The State of Crowdsourcing in 2015” trend report takes a step back to look at the evolution of corporate crowdsourcing since the mid-2000s. By analyzing objective data sources spanning over ten years, we extracted some important insights about the state of crowdsourcing, and how it is used for marketing and innovation across the globe. At CSW Global in Singapore, Joël Céré, Global Insights & Innovation Director for eYeka, will share insights on the evolution of crowdsourcing, based on the crowdsourcing activity of the 100 Best Global Brands since 2004, as well as that of ten major FMCG companies on four leading crowdsourcing...

Read More

A Look Back At The Crowdsourcing Week Brussels Summit #CSWBrussels (Day 1)

On Thursday June 5th, I attended Crowdsourcing Week’s Brussels summit (which ran until Friday June 6th included, but I didn’t stay until then). Organized in Vilvoorde, a couple of miles outside Brussels, the event gathered crowdsourcing professionals, academics, consultants and innovation-interested managers alike. Here’s a brief wrap-up of the talks given during the day. The morning: crowdfunding presentations – #cswbrussels opening keynote by @lplus pic.twitter.com/YwtI7M1qzZ — Yannig Roth (@Yannigroth) June 5, 2014 Epi Ludvik Nekaj kicked off the day at 9AM in front of a packed aula, in which around 150 people had taken a seat. His presentation “Crowds economy & people-led innovation, a win-win for your organization” broadly introduced the delegates to crowdsourcing generally and Crowdsourcing Week as a series of events, started in 2013 in Singapore. –...

Read More

How Coca-Cola and Energizer Are Boosting Their Media ROI Through Crowdsourcing

A new whitepaper on video content marketing, written collaboratively by experts from Coca-Cola, Energizer, Asatsu-DK, eYeka, Unruly and ThisMoment, contains valuable and practical information on how to create, select and share video content online. Consumers are populating YouTube with a staggering 100 hours of video every minute, and it is commonly agreed that video content drives communities, commerce… and increasingly CMO’s agenda. Can brands and their agencies, who have been making ads for over 60 years, succeed in creating engaging, shareable online content that delivers marketing value at affordable cost today? Most leading brands are still experimenting cautiously with producing content. Coca-Cola is a notable exception. A co-creation project calling on the eYeka community to « illustrate Coca-Cola as an energizing refreshment, in their own style » generated worldwide...

Read More

Interview of Siham Belouadheh, Marketing Manager France of 99designs

On November 27th, 99designs announced the launch of a localized French website (99design.fr) and presented its Country Manager for France, Siham Belouadheh. Siham works closely with Eva Missling, 99designs’ General Manager of Europe, and will be supporting French-speaking customers and designers. I recently had the chance to interview her in Paris, where we met around a cup of coffee. Hello Siham, could you briefly present yourself? What is your background? Sure! My name is Siham, I previously worked in Berlin for several communication agencies and in Paris for a global actor in the field on education. I’ve discovered crowdsourcing because I was following this emerging trend and the way it developed, and when I realized that it was much more than a fad but a fundamental trend, I started...

Read More

How the Use of Crowdsourcing is Empowering the African Citizen

911 Data Collection 240 million phone calls are made to 911 in the U.S., every year. The number in Europe is probably higher. The number in most African countries is impossible to ascertain. 911 and its variants across the globe are an old example of crowdsourcing crime & crisis information by governments, and the most enduring of all. The government can outsource the identification of a crime to the public. How — by defining a single task and an easy, clear way to get it done. Using citizens to gather information on crime may be a well tested crowdsourcing example used by governments the world over. Unfortunately, there aren’t too many areas in a citizen’s life where this approach has been used. Emerging examples, in countries such as Kenya are driven mostly by...

Read More