StackCommerce is the leading native commerce platform for online publishers, communities and brands. Since 2011 it has provided sponsored content to publishers including Engadget, Gizmodo, Business Insider, and Huffington Post for their readers to organically discover products and brands they’ll love on the publications and media they engage with every day.
Their in-house team tailors brand owners’ messages to the audiences the different media are targeting, connecting readers with products via dedicated content and driving purchases in white-labeled publisher shops powered by StackCommerce. Where sales are tracked back to a particular piece of editorial, a revenue share model delivers payments to the content and product creators.
At the end of November 2018 StackCommerce, headquartered in Venice Beach, California, announced those payments had broken the milestone $100 Million barrier. StackCommerce partners with Tipalti, a California-based, end-to-end global payables automation platform, to successfully pay out its growing network of 2,500 creators on a monthly basis.
Here’s StackCommerce’s path to this monumental achievement. In 2011 they started by connecting niche, tech-focused content sites and their readers with highly relevant products through commerce content.
They expanded into the men’s lifestyle vertical in 2014, partnering with online publishers like theCHIVE and Digg and connecting them to a wide variety of lifestyle brands including Kickstarter startup successes like Bomber Barrel and Illumibowl.
StackCommerce then expanded into the women’s lifestyle vertical in 2017 with the acquisition of Joyus, a premium online video focused shopping experience for women. With that acquisition came new key publishers including UsWeekly and Aol.com. News publishers were also a new area of expansion in 2017.
Today, its brand ecosystem includes over 2,500 product creators big and small including Rosetta Stone, Audible, Grammarly, and Hulu. StackCommerce provides commerce monetization solutions to over 750 diverse bloggers, online media publishers, and linear television producers, including CNN, Mashable, Gizmodo Media, TechCrunch, Tegna, Aol, Scripps, The Daily Beast and others.
Founder and CEO Josh Payne said “I couldn’t think of a more important landmark as we celebrate our seventh birthday as a company. Our mission is about serving the world’s creators, whether it be journalists creating content, brands creating products, software developers creating apps, or instructors creating online courses to share with the world. Our vision is that StackCommerce not only helps creators financially today, but fuels them to continue to innovate and grow for years to come.”
The future of StackCommerce lies in its ability to serve creators in fresh, innovative ways, which is highlighted by its recent launch of StackMedia. This new performance-based native advertising arm of the company tackles pressures on traditional display advertising, including ad-blockers and accurate linking of advertising exposure with purchase decisions. It leverages network data and partnerships to drive consumers directly to brands’ websites, rather than into publisher shops. Launch partners include Microsoft, Snap, HelloSign, Monday.com, Vincero, Arcadia Power, Helix, and dozens more. This new division completes StackCommerce’s robust monetization toolkit, furthering its mission to serve its network of content and product creators.