A curated, weekly roundup of interesting news on crowd-driven business, crowdsourcing, crowdfunding, open innovation and the new collaborative economy.
NASA is encouraging practical uses of its technologies by allowing new products to be crowdsourced from its patents. Working with the crowdsourcing site Marblar, they hope address the existing gap between academic research and applied use: “There’s a big gulf between turning science that’s happening all around … into new products,” said Dan Perez, founder and CEO of Marblar. [NASA ups ante on crowdsourcing patents, FCW]
Executives and marketing experts offer the top suggestions for effectively using crowdsourcing for good branding. These 7 tips demonstrate concrete examples of companies expanding resources, accelerating product development, and testing appeal and functionality with the crowd. [7 Ways Crowdsourcing Can Boost Your Brand and Customer Loyalty, Computerworld]
Kickstarter, a crowdfunding site with over 5.5 million online backers funding projects, has alerted its community of a security breach that compromised member usernames, email addresses, mailing addresses, phone numbers, and encrypted passwords. No credit card data was taken, CEO Yancey Strickler said in a blog post, but creating a new password is recommended. The breach is not the only one to strike this week: Forbes reported it was hacked by the Syrian Electronic Army. [Kickstarter hacked, user data stolen, CNET]
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