A curated, weekly roundup of interesting news on crowd-driven business, crowdsourcing, crowdfunding, open innovation and the collaborative economy.
A study comparing the results of professional experts to citizen scientists prove that the crowd is just as accurate, at least in the case of counting and collecting data. The study shows citizen scientists held the same degree of accuracy as professionals with 5-50 years experience, leading research scientist Stuart Robbins to believe the power of crowdsourcing can be valid source to “gather more reliable data from the moon than we ever thought was possible before.” [Study on lunar crater counting shows crowdsourcing is accurate tool, Phys.org]
A new portal designed to help SMEs in search of funding has launched in the UK, in a collaborative effort by seven UK crowdfunding platforms that collectively represent 85% of the country’s current crowdfunding marketplace. The site serves as a crowdfunding matching service for business owners as well as an advocacy group. [Seven UK Crowdfunding Power Players Team Up On New Web Portal, Outreach Initiative, Crowdfund Insider]
Crowdsourcing content from the crowd can be rewarding but challenging to do effectively. Here the Guardian examines a study about the motivations of participative storytelling, illuminating three basic principles to ensure best use of this approach for user generated content. [Crowd-sourced storytelling: how can you make the most of UGC?, The Guardian]
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