Crowds for Tribes
For nearly a year now we’ve been working on a production to promote domestic adventure tourism among Indian youth. This project has been conceptualized in collaboration...
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Kuber Chopra
Articles by Kuber Chopra
Potential of Crowdsourcing in Advertising
One of the professional hazards of working in the Brand building industry is that, you’re extremely sensitive to advertising.
The fact that it is all around and can range from anywhere between awesome to depraved is unsettling enough to push you off your rocker. The upsides of course being that you learn pretty much constantly.
Read MoreJokers In The Pack
Even as crowd sourcing platforms mushroom around us, some would succeed and most will fail. The jokers in the pack have an innate understanding of the crowd they’re going after. Kickstarter.com, Kiva.org are the ones who come to mind immediately.
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