For nearly a year now we’ve been working on a production to promote domestic adventure tourism among Indian youth. This project has been conceptualized in collaboration...Read More
Kuber Chopra runs Rasta, a Youth Marketing Advisory with the ambition to take youth brands to young people not- so -traditionally. He's accumulated 5 years of brand management, advertising and consulting experience in India and U.K. Rasta is designing proprietary systems to harness the power of crowdsourcing to gain consumer intelligence in the largest youth market.
Articles by Kuber Chopra
Posted by Kuber Chopra | Apr 2, 2013
One of the professional hazards of working in the Brand building industry is that, you’re extremely sensitive to advertising.
The fact that it is all around and can range from anywhere between awesome to depraved is unsettling enough to push you off your rocker. The upsides of course being that you learn pretty much constantly.Read More
Posted by Kuber Chopra | Feb 21, 2013
Even as crowd sourcing platforms mushroom around us, some would succeed and most will fail. The jokers in the pack have an innate understanding of the crowd they’re going after. Kickstarter.com, Kiva.org are the ones who come to mind immediately.Read More