Developing original art, media or content through crowdsourcing creative designs, ideas or executions, and combining a number of them
One of the professional hazards of working in the Brand building industry is that, you’re extremely sensitive to advertising.
The fact that it is all around and can range from anywhere between awesome to depraved is unsettling enough to push you off your rocker. The upsides of course being that you learn pretty much constantly.
Zooppa is the global social network for creative talent. It partners with companies to bring its community members opportunities to create great ads for leading brands. We interviewed Wil Merritt, the CEO of Zooppa on how the company is helping brands and its advocates come together.
Crowdsourcing Week interviewed David Berkowitz, Vice President of Emerging Media with digital marketing agency 360i, where he develops social media and mobile marketing programs for Fortune 500 businesses and leading brands.
How a crowdsourcing project attempted to create a national anthem for India.
On November 27th, 99designs announced the launch of a localized French website (99design.fr) and presented its Country Manager for France, Siham Belouadheh. Siham works closely with Eva Missling, 99designs’ General Manager of Europe, and will be supporting...
The Canada Tourism Commission wanted to bring a fresh perspective to its “Visit Canada” pitch and they turned to the team that knows Canada best – Citizens. The Canadian Tourism Commission (CTC) challenged 35 million Canadians to capture their...
ImageBrief is revolutionizing the way we source stock images. The “endless browsing” of search results stops here. Now, you submit a brief and let a creative crowd of professional photographers respond to your request. You only see the photos that meet...
Every business needs content in order to be found in search, and to differentiate them from the competition. Without quality, helpful content (and lots of it), you’re lost in a school of fish that are all the same color. Who’s going to find you? Who’s going to pick...
eYeka leverages the world’s creativity to enable organizations and people to create a better future together –eYeka And eYeka has worked with companies such as P&G, Kraft, Coca-Cola, Unilever, Danone, Hyundai and Microsoft — to generate new ideas....
Australian-based DesignCrowd has just launched DesignCrowd.ca. And although the Canadian branch still has the word “beta” in its name — that has not deterred the over 76, 000 designer from signing-up. And it looks like CrowdDesign.ca is already running its first...
It seems that one of the main benefactors of crowdsourcing is the artisan — specifically filmmakers and photographers. iStockPhoto was one of the first platforms to first be anointed as a crowdsourcing platform. And since 2006 there seems to be a steady uptick...
So I am a big fan of Heinz Ketchup. I mean, I really like Heinz — it’s a staple in my household. And while I don’t “Like” them on Facebook — I think they have taken a bold step in asking its consumers for slogan ideas. Why is this such a bold step? Heinz...