Crowdsourcing informative news and blog

Crowdsourcing Accurate and Reliable Point of Sale (POS) Marketing Checks

Store checks by crowdsourced shoppers provide accurate and reliable in-store intelligence for brand owners to ensure maximum ROI from POS marketing.

The First Crowdsourced NFT and Crowdsourcing NFT Appraisals

The First Crowdsourced NFT and Crowdsourcing NFT Appraisals

Through possession of non-fungible tokens, NFTs, any of us can be the owner of digital works of art, books, music and video content, including iconic moments in sport or other performances and events. Their use extends to event tickets, anything collectible and...

The Ways Crowdsourcing Helps All Parties in the Retail Ecosystem

The Ways Crowdsourcing Helps All Parties in the Retail Ecosystem

Technology has hurt traditional retailing, no question about it. Online shopping has transformed consumer behaviour and a growing switch away from physical trips to stores has been accelerated by pandemic lockdowns and social distancing regulations. Yet technology is...

When to Consider a Specialist Curated Crowd Within Open Innovation

When to Consider a Specialist Curated Crowd Within Open Innovation

When seeking open innovation solutions for vexing problems, many large organizations and companies think they have a binary either/or choice. The perceived choice is to go down a broad crowdsourcing route with a wide range of non-expert potential problem-solvers, or...

Crowdsourcing in the Circular Economy

Crowdsourcing in the Circular Economy

Much of the work and focus in the circular economy is based around disrupting standard linear economy business models of “take-make-waste” to ones where higher proportions of resources can be recycled with minimal disposal. Through using waste as a resource to be...

Crowdsourcing Innovation and Prize Challenges for Sustainability

Crowdsourcing Innovation and Prize Challenges for Sustainability

Some fundamental obstacles prevent most big companies adopting methods or business models that are more sustainable. C Corporation company directors have their hands tied by a legal requirement to maximise shareholder value. Stock markets appear to believe shareholder...

How to Use Crowdsourcing in Advertising

How to Use Crowdsourcing in Advertising

Advertising is one of many business disciplines being disrupted by the ease of crowdsourcing input from a range of remote though specialist advisers and expert freelancers. This is largely, though not exclusively, in the areas of creative design and production. Ease...

How to Use Crowdsourcing in Financial Services

How to Use Crowdsourcing in Financial Services

The past 12 months of pandemic lockdowns and disruption to business through a mass of people working from home has posed a myriad of financial issues across all industries. Apart from internal financial struggles, companies might also be finding it difficult to gather...