So I am a big fan of Heinz Ketchup. I mean, I really like Heinz -- it’s a staple in my household. And while I don’t “Like” them on Facebook -- I think they have taken a bold step in asking its consumers for slogan ideas. Why is this such a bold step? Heinz is using...
Crowdsourcing informative news and blog
President Obama to Sign the Crowdfunding Bill into Law
So what crowdfunding? According to Wikipedia -- the crowd-powered reference site: “...the collective cooperation, attention and trust by people who network and pool their money and other resources together, usually via the Internet, to support efforts initiated by...
298 Years of the History of Crowdsourcing
So what does the history of crowdsourcing look like? I mean everything has to start somewhere and in business the longer it's been around the better -- right? Now while Jeff Howe coined the phrase "crowdsourcing" -- crowdsourcing has been around since at least 1714....
Tim O’Reilly Speaks about the Crowdsourcing Community
Tim O'Reilly is such a wonderful speaker. I met him once at Tools of Change, in New York City. The conversation was very brief but I quickly realized why people gravitate to the man. During this TEDMED talk O’Reilly speaks about the power of communities. He continues...
Crowdsourcing Ethics Why is Important
The question of ethics is always a question. This is true whether you are speaking about personal or corporate ethics. But why am I talking to you about crowdsourcing ethics? I previously explained that crowdsourcing is not an industry but a work process? So how can...
Answering Your Most Common Crowdsourcing Questions (Infographic)
Over the past few years crowdsourcing has receied a great deal of attention. This is most certainly a combination of social media and the adoption by startups and small businesses. Now while we are seeing an increase in attention -- more serious questions are being...
Making a Case for the Use of Crowdsourcing
So why are startups and small businesses driving the growth of crowdsourcing? Why would they be driving a sector that up until 6 years ago was almost nonexistent -- and for the most part is not an actual industry. The basis for this adoption is a near bottomless...
Crowdsourcing Breaks The Enterprise Glass Ceiling
The concept of “crowdsourcing” – which has many varying definitions and connotations–has grown exponentially over the last few years as more and more companies are recognizing the “power of the crowd.” There are many examples of well-known brands putting the power of...
The What and How of Crowdsourcing
Back in 2006 Jeff Howe coined the phrase crowdsourcing. He did so in the 2006 Wired magazine article -- "The Rise of Crowdsourcing." In the article Howe discusses the impact of crowd services like iStockPhoto. And how a service was born out of freely sharing images...