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A couple of days ago, eYeka presented the first visualization of the use of crowdsourcing by brands over time. This interactive timeline, called Crowdsourcing by World's Best Global Brands shows how the use of crowdsourcing has exploded since the early 2000's....
Digital noticeboard models have always fascinated me. They express one of the most simple and brilliant benefits brought to us through the web and the beautiful www revolution over the last couple of decades… 'connecting and empowering' - the two vital ingredients for...
Kiva.org is now working in India. The microlending non-profit made the announcement yesterday in a press release. What's The Big Deal And why India? 32% of the population falls below the international poverty line. And 68% of the population is living on less than $2 a...
The crowdsourcing -- work process -- has been getting a great deal of attention. In part, crowdsourcing can thank Jeff Howe for all this attention. But to be clear crowdsourcing has existed well before Howe coined the phrase. I can argue that crowdsourcing has existed...
Yesterday we spoke with Stephanie Grosser -- Communications Specialist -- for USAID. We spent the large part of our conversation discussing crowdsourcing. This was an interesting conversation. USAID used the crowd to locate USAID Development Credit Authority (DCA)...
The Lion City, 47 years ago separated from Malaysia and gained its independence to become the Republic of Singapore. And its planning an incredible National Day Parade (NDP) to celebrate. A Brief History Singapore has a rich history. The southeast asian city-state can...
We are very excited to be speaking with Stephanie Grosser, Communications Specialist for the United States Agency for International Development (USAID). USAID So what is the USAID -- it's a federal agency created by John F. Kennedy. And the agency...
Thinking Kickstarter When we hear crowdfunding many of us -- including me -- think Kickstarter. Which is understandable since the crowdfunding company has successfully launched over 65 thousand projects. And has over $305 million in total dollars pledged to all...
French reserachers Lobre & Lebraty say that the value of crowdsourcing lies in the innovativeness of ideas and in the authenticity of contributions. This post is about a specific case where crowdsourcing is being used by a company to get authentic market feedback...
So let’s start with the fundamentals -- outsourcing vs. crowdsourcing. Outsourcing The Project So why do you outsource? Wikipedia gives a very nice answer to your question: The most common reasons why companies decide to outsource include cost reduction and cost...
Can you believe it?! This is our 3rd CrowdChat and we have a number of industry experts lined-up for future chats. Who Is Wil Merritt? Today Wil is the CEO at Zooppa.com. And he has an extensive career in the marketing and advertising space. Merritt spent an...
Crowdsourcing - a phrase that has become more regular in many marketing and business conversations. But as with many movements, although it's been talked about for years, it's still not being fully embraced by many businesses. It's understandable as there are certain...
Every business needs content in order to be found in search, and to differentiate them from the competition. Without quality, helpful content (and lots of it), you’re lost in a school of fish that are all the same color. Who’s going to find you? Who’s going to pick...