Any way in which an organization allows consumers to submit ideas, designs or content, often to a product or service design process
The creator economy is a digital ecosystem where creators monetize their work directly with their audience, bypassing traditional media gatekeepers. It attracts people who want the opportunity to express themselves – sometimes to the extent of becoming a household...
As we navigate through 2025, I am thrilled to announce Crowdsourcing Week’s theme of the year: "The Age of Augmented Collaboration." This theme captures a transformative moment in history where human ingenuity and emerging technologies converge to redefine how we...
Why Is Content Important? Content is the cornerstone of communication in the digital age, encompassing a wide array of formats used to inform, engage, and inspire audiences. For a blog, content typically takes the form of written articles or posts that provide...
Whether it’s for retailing woes, creative droughts, or financial support, crowdsourcing is a powerful tool in the fashion industry. A study from the Journal of Retailing found crowdsourcing to be a successful forecasting device for fashion retail buying as long as...
Digital transformation is the process in which businesses utilise technology to enhance their operations across various departments. Crowdsourcing, a valuable component of this transformation, allows companies to leverage input and contributions from a large group of...
Top Google search results for “crowdsourcing success stories” will include several blogs that feature the building bricks toy maker LEGO. However, it has not always been the successful company it is today. Not so long ago the company was in deep trouble. It had lost...
Crowdsourcing is basically putting questions or tasks out in the open to a large group of people to receive their input for the sake of innovation. Toy bricks company LEGO is included in most search results of global companies that use crowdsourcing. After finding...
In today's digital age, the Creator Economy is reshaping how content is produced, consumed, and monetized. With a growing number of individuals becoming content creators and innovators, the landscape is rapidly evolving. This Crowdsourcing Week blog explores the...
In an era of instantaneous news updates and social media, traditional journalism has transformed, allowing ordinary individuals to become key contributors to the world of news reporting. This phenomenon is known as citizen journalism, or sometimes crowdsourced...
Crowdsourcing is a powerful tool to help humanize a brand, which enables a better customer experience. By involving audiences in a range of business processes and initiatives it’s possible to build a sense of community, foster a more personal connection, and boost...
This blog was updated in March 2025 to include a section on three UK-based providers of influencer marketing services, and in April 2025 to include some of the results of the BOLD Awards VI edition. Influencer marketing is a hot topic. How big do you think the creator...
It’s possible to find different answers to this question of ‘What is open innovation?’ Though the majority agree it is a process that goes beyond an organization’s own R&D resources and enlists the support of outside help for innovation ideas to resolve...
The availability of low cost, high speed, low friction communications has enabled the value of crowdsourcing to make it an increasingly important activity in a wide range of business sectors. It has disrupted and altered the way we think about creating value. The...
More and more firms have begun practicing the consumer-centric approach to new product development (npd). As part of this approach, firms use sophisticated market research to identify unmet customer needs that could be converted into successful consumer products. Now,...
There are numerous reasons major corporations use reward crowdfunding. Key factors include that it is highly accurate field research conducted in real time. The same motivations that make a startup entrepreneur want to validate their idea for a new product or service...
The Virtual Crowd Summit attendees on September 17 heard insights covering Collective Consciousness from a true collection of global experts. This article recaps the key issues the speakers covered regarding the benefits, demands and procedures of pulling together...
Cybersecurity finally got near to the attention level it deserves during the pandemic lockdowns in many countries. A previous article on cybersecurity flagged up some service providers that work with larger companies through crowdsourcing the expertise required to...
Have you ever encountered a challenge or a problem in the workplace that neither you nor your colleagues could wrap your heads around? What do you do in such a case - employ more capable hands or maybe bring in a third-party company to help sort out the issue? If...
Governments the world over are encouraging more people to use bicycles, and various forms of crowdsourcing are used to support their efforts. This article looks at co-creation to map popular cycle routes in a city; automated sensors and data collection to monitor...
Conservationists hope a game invented by a PhD student, that uses the same equations used by scientists to study real world ecosystems, will provide some real-life solutions to save endangered species and conserve biodiversity....
In many countries, the hospitality industry shutdown during the pandemic lockdowns caused the potential closure of many suppliers. This is particularly true for those that relied on business-to-business sales, where a number of enterprises embraced D2C crowd-based...
"An open innovation platform shares human brains and ingenuity like Airbnb shares spare accommodation." These are the words of Christian Cotichini, co-founder and CEO of the HeroX innovation platform. There is growing recognition among organization leaders that...
Nine years ago, I summed up 2010 as “the year that crowdsourced transcription finally caught on.” This seems like a good time to review the big developments in the field over the decade that 2010 launched. What the field looked like in 2010 It’s interesting to look...
Problem: Convey Business Principles So They Will Be Used - Solution: Audio Theater What if someone shows you a video of a person walking into an office and sitting down in a chair? You see it all. There’s nothing left for the imagination. All your thinking has been...