Advertising is one of many business disciplines being disrupted by the ease of crowdsourcing input from a range of remote though specialist advisers and expert freelancers. This is largely, though not exclusively, in the areas of creative design and production. Ease...
More and more firms have begun practicing the consumer-centric approach to new product development (npd). As part of this approach, firms use sophisticated market research to identify unmet customer needs that could be converted into successful consumer products. Now,...
What is a Smart City? Smart cities use crowdsourced data for better analysis of behaviours and efficient resource management in urban areas. The term 'smart cities' refers to comprehensive connectivity in a built environment. It includes IoT technology-enhanced...
The past 12 months of pandemic lockdowns and disruption to business through a mass of people working from home has posed a myriad of financial issues across all industries. Apart from internal financial struggles, companies might also be finding it difficult to gather...
The term ‘open source’ refers to much more than just being able to use free software. In a nutshell, Open Source Software (OSS) is crowdsourcing applied to software development. The term originated when early software developers collaborated to learn from and with...
Our ability to communicate with many minds on a mass scale has made it a lot easier to turn to large groups of people to provide us with solutions to challenging issues, to deliver innovative new ideas, or give their feedback on our own ones. Turning a question or a...
Prizes can spur all types of innovation and R&D, and the use of prize challenges to accelerate R&D is experiencing a boom. Many organizations and governments around the world are launching prizes to accelerate R&D, and it’s a tool used by the likes of...
It’s little more than 10 years since Indiegogo and Kickstarter launched their reward crowdfunding platforms. Both began as a way for creative arts productions and projects to source funding, and are now commonly used for commercial purposes with far higher targets...
Video conferencing is one of the technologies that has advanced more in pandemic lockdowns than it would have done in years. Whether used for work meetings, for virtual events with perhaps many attendees, or for dislocated families and friends to get together and...
Skilled freelance jobs are booming, and it doesn’t matter whether your skill is in marketing, tech, design, law, logistics or accounting. More and more companies are turning to gig platforms to find skilled freelancers to fill a wide array of freelance jobs openings....
Market analysts have been stunned by the crowd-power of an army of day traders that was able to push a stock price way beyond conventional valuation measures and inflict huge losses on hedge funds. Hedge funds are part of the investment banking industry, and regarded...
In any difficult times, fraudsters and malefactors always step up their activities, which can lead to disastrous consequences for any business. The massive and hasty transition of companies to remote work has led to an increase in the number of successful...
Speech recognition technology is a form of AI. Automatic Speech Recognition (ASR) enables machines to register a set of words they hear used in spoken language, match them to a text transcription, and then search multiple transcribed possible responses for the best...
2020’s upheaval of lifestyles and work practices has seen many business winners and losers. Social distancing, and in some countries curfews, have floored many leisure and hospitality companies. Travel clampdowns have grounded aircraft and caused hotel closures. On...