This is a difficult topic. There is definitely some merit in the adage of “if you can’t measure it, you can’t manage it”. However, I have seen too many examples in which smart people get side-tracked on what really matters – the output – as they try to develop metrics...
Crowdsourcing informative news and blog
Berlin’s ‘Future of Crowdfunding’ Conference Brings Together European Practitioners
‘The Future of Crowdfunding’, the first conference in Berlin on April 17, focused on the long-term implications of crowdfunding, its legal and cultural challenges was produced by ikosom and Crowdsourcing Week. The conference was supported by IHK Berlin and sponsored...
Delivers Strategic Insights on the Future of Financing
‘Crowdfunding Day’, the first crowdfunding conference in Amsterdam on April 15, produced by Douw&Koren and Crowdsourcing Week delivered strategic insights for both private and public organizations on the possibilities of crowdfunding. The hugely successful event,...
Crowdsourcing Conference Brings Early Adopters Together
The Future of Crowdsourcing, Poland’s first conference on April 12 demonstrated the impact and potential of crowdsourcing for marketing to a full capacity audience. Crowdsourcing Week teamed up with MillionYou, Poland’s premier crowdsourcing platform for marketing to...
New Tools Aid Boston Bombings Investigation
Copley Square in Boston is now a crime scene after the tragic bombing at one of the most iconic sporting events of our time - the Boston Marathon. And hundreds and thousands of people - runners, spectators, law enforcement officials and even passerby's are all...
R&D & Innovation Has Never Been Closer to Customers: Irene Ng
Irene Ng (@Ireneclng), Director of International Institute for Product and Service Innovation (@WMGwarwick), answered questions about value & markets in the digital economy during the April 12 #CrowdChat hosted by CrowdsourcingWeek.com (@crowdweek). If you missed...
CrowdChat with Irene Ng: New Markets in the Digital Economy
How has our digital world influenced the manufacture, design, and delivery of products? What will our buying experiences be like in the future – a future when no firm is too big to fail? Join us on Friday, April 12 for a live Twitter #CrowdChat - to discuss new...
The Future of Crowdfunding, Berlin, April 17 to Focus on Long-Term Crowdfunding and Cultural Challenges
‘The Future of Crowdfunding’, the first conference in Berlin to focus on the long-term implications of crowdfunding, its legal and cultural challenges, will be held in on April 17 at the IHK Berlin. ‘The Future of Crowdfunding’ conference in Berlin, Germany on April...
Strategic Insights for Crowdfunding Campaigns
‘Crowdfunding Day’, the first conference in Amsterdam focusing on a new way of raising funds will be held on April 15 at the VU University of Amsterdam. It will deliver strategic insights for anyone who wants to explore the possibilities of crowdfunding for both...
Publication To Detail & Organize Crowdfunding Developments
The European crowdfunding market is an exciting place to be in. Crowdfunding as a new way to finance business, creative or social goals is revolutionizing the way businesses, artists or even the government thinks about financing. With this new opportunity, comes a...
Potential of Crowdsourcing in Advertising
One of the professional hazards of working in the Brand building industry is that, you’re extremely sensitive to advertising. The fact that it is all around and can range from anywhere between awesome to depraved is unsettling enough to push you off your rocker. The...
Road to Singapore: Warsaw to Host ‘The Future of Crowdsourcing’ Conference on April 12
The Future of Crowdsourcing is Poland's first conference on April 12 devoted solely to the potential of crowdsourcing for marketing purposes. Crowdsourcing Week is teaming up with MillionYou, Poland's premier crowdsourcing platform for marketing, to produce the...
Wil Merritt, Zooppa CEO, on Crowd Creativity as a Brand Resource
Zooppa is the global social network for creative talent. It partners with companies to bring its community members opportunities to create great ads for leading brands. Companies develop a creative brief describing their brand's attributes, the target audience, and...
When Crowdsourcing Doesn’t Work
Crowdsourcing is a great tool for solving problems, but just like any other tool--it doesn't solve everything. As the saying goes, when all you've got is a hammer everything starts to look like a nail. Crowdsourcing will never be the one-all solve-all tool for problem...